Exchange Specific Guidelines for Native Ads

Home Knowledge Base Publisher Exchange Specific Guidelines for Native Ads

Please note your creatives should follow the guidelines provided below.

Technical Requirements

SSP Image Title Description Brand/ Sponsored by Other Notes
AdBlade Format: JPG preferred
Image size:1200x628px
File size: under 2 MB
Max 25 characters (short description) Max 100 characters (long description) N/A Not all short and long descriptions will appear together on every ad. Please make sure short and long descriptions make sense shown alone or together
AdsKeeper Format: JPEG, PNG Max 65 characters. Each word in the title should be capitalized Max 70 characters.
Only the first letter should be capitalized
N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
Adyoulike Landscape, 1800px (min)
Format: JPEG, PNG
File size: 100MB (max)
Tips: Image should be a raw file with no text, no logo
Max 60 characters with spaces Max 200 characters with spaces N/A Call to action: Max 60 characters with spaces
Avocarrot Min width: 300, min height: 250
Format: JPEG, PNG
N/A N/A Icon image – min width: 50, min height: 50 N/A
Disqus Ideal landscape aspect ratio of 4:3
Original source image of 640 x 480 or larger
No animated GIFs
Max 50 characters Max 175 characters
3 lines
Sponsored by: max 15 characters N/A
MGID Format: png, jpg, jpeg, jpg
Image size: 492×328 (min)
File size: 5 MB (max)
Max 65 characters
Each word in the title should be capitalized.
Max 70 characters.
Only the first letter should be capitalized
N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
NativeAds Image size: min 400×400 px, max 1200×627 px
Format: JPG, PNG, or non-GIF formats
File size: up to 3.5MB
The initial word and all major words must be capitalized N/A Brand names must follow correct grammar and formatting structure. All initial letters should be capitalized N/A
Patrius Image size: min 90×90 px
Format: JPG, PNG
Max 30 characters with spaces Max 60 characters with spaces Max 20 characters with spaces N/A
SmartyAds Image size: 600x314px (min) 1200x627px (max) Max 40 characters Max 30 characters Sponsored by: max 25 characters N/A
TripleLift No text on the image
Format: JPEG, PNG Image size: 300x300px (min), best size – 1200x1200px File size: 1 MB (max)
Max 30 characters with spaces Max 200 characters with spaces N/A No image in the Logo field


Content Requirements

SSP Prohibited Content Restricted Content
  • Alcohol
  • Illegal drugs usage or drug related paraphernalia
  • Online pharmacies
  • Tobacco
  • Firearms, weapons, fireworks, ammunition or explosives
  • Gambling (where prohibitied)
  • Any activities are unsafe, illegal or dangerous
  • Content that defames, misrepresents or contains disparaging remarks about other people, products or companies
  • Fake government grants
  • Cash advance/payday loan
  • PC clean up and software downloads
  • Pornographic
  • Violent
  • Derogatory of any ethnic, racial, gender, religious, professional or age group
  • Generally perceived as profane or obscene
  • Content that endorses any form of hate
  • Websites that contain harmful applications or programs such as viruses, spyware, malware
Adskeeper, MGID
  • Dating services facilitating sexual encounters
  • Exploitation or endangerment of minors
  • High-risk investments or impossible get-rich-quick schemes
  • Illegal subject matter or promotion of illegal activity
  • Illicit or digital drugs
  • Malware, phishing, or spam
  • Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar
  • Misleading, inaccurate, or deceitful information
  • Online pharmacies
  • Poor grammar and misspellings
  • Pornography or erotica
  • Products or services claiming to predict the future
  • Slanderous reports
  • Terrorism
  • Tobacco or nicotine
  • Unauthorized celebrity endorsements
  • Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights
  • Weapons and explosives
  • Alcohol
  • Dating sites
  • E-cigarettes and vaping products
  • Financial services
  • Gambling
  • Political campaign advertising
  • Religion
  • Self-improvement products that claim unrealistic outcomes
  • Software downloads
  • Subscription services
  • Supplements
  • Sweepstakes or contests
  • Weight loss products
Adyoulike, Disqus, SmartyAds, TripleLift
  • Unmoderated UGC
  • Extreme Graphic/Explicit Violence
  • Pornography
  • Profane Content
  • Hate Content
  • Under Construction
  • Incentivized
  • Illegal Content
  • Warez
  • Spyware/Malware
  • Copyright Infringement
  • Cigars
  • Gambling
  • Cocktails/Beer
  • Wine
  • Religion & Spirituality
  • Dating
  • Violence
  • Obscenity and sexual material
  • Alcohol & Tobacco
  • Anti or Hateful Speech
  • Drugs
  • Gambling
  • Prostitution
  • Content promoting Weapons
NativeAds A. Prohibited products, services or offers:    

  • Alcohol beverages
  • Illegal drugs or tobacco, including e-cigarettes
  • Class-action suits or malpractice claims
  • Degrees, diplomas or essays for sale
  • Firearms, weapons, ammunition, shooting lessons or certification
  • Fireworks or firecrackers
  • Gambling and related games, contests or sweepstakes
  • Illegal file sharing or hacking services
  • Political or religious ads promoting one group over another
  • Non-government approved pharmaceuticals and supplements
  • Securities, financial services, high-risk investments or business scams
  • Information harvesting
  • Excessively personal, niche or subscriber-only content
  • Content endangers, exploits or is generally inappropriate regarding minors
  • Weight loss and skincare products (i.e. Garcinia Cambogia)

B. Hateful, defamatory or offensive content:

  • Close up images of body parts, medical conditions, blood or bodily fluids
  • Hate, violence, suffering, exploitation or discrimination
  • Bigotry, baiting or similar techniques used to promote products, services or offers
  • Fear, tragic events, sensitive political or cultural topics leveraged to promote offers or products
  • Defames an individual, organization, competitor or group of people

C. Spam content: 

  • Sponsored links or other ads as the primary content or where the pages is for the purpose of arbitrage
  • Links to low quality content for SEO boosting
  • Hidden links or text, links not in context with content or links that redirect traffic to parent company

D. Sexually explicit or R-rated content:   

  • Total, partial or suggested nudity
  • Sexual descriptions, references, puns or innuendo
  • Content that is overtly sexual in nature
  • Cannot be classified as G, PG or PG-13
  • Escort, prostitution or other sexual services

E. Malware: 

  • Adware, malware, spyware, virus or Trojan horses
  • Tech support content (fake system prompts)

F. Government or law enforcement related content:     

  • U.S. or Canadian government offers, grants, buildings, documents, officials or symbols
  • Law enforcement officials or vehicles promoting unrelated offers