General Creative Guidelines

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Prohibited Behaviour:

  • Auto-redirects
  • Pop (including pop ups, pop unders, pop overs, exit)
  • Auto-download
  • Spyware/Malware/ Viruses
  • Expandable ads (ads that automatically expand without user’s action)
  • Auto-refresh

Prohibited Content:

IAB25 Non-Standard Content:

  • IAB25-1 Unmoderated UGC
  • IAB25-2 Extreme Graphic/Explicit Violence
  • IAB25-3 Pornography
  • IAB25-4 Profane Content
  • IAB25-5 Hate Content
  • IAB25-6 Under Construction
  • IAB25-7 Incentivized

IAB26 Illegal Content:

  • IAB26-1 Illegal Content
  • IAB26-2 Warez
  • IAB26-3 Spyware/Malware
  • IAB26-4 Copyright Infringement
  • IAB9-9 Cigars



Restricted Content:

  • IAB8-5 Cocktails/Beer
  • IAB8-18 Wine
  • IAB23 Religion & Spirituality
  • IAB24 Uncategorized
  • IAB14-1 Dating

Please note that all supply partners adhere to IAB creative requirements.