Category: Advertiser

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How to whitelist/blacklist sources and domains

Here is the instruction how to whitelist/block the publisher. Go to “Campaigns”. Scroll down till the end of the page until you find “advanced settings” link. Click “advanced settings” and find “Sources and domains whitelist / blacklist” section. Tick “Enable Sources and domains whitelist / blacklist” and choose “Sources and domains blacklist” or “Sources and …

How to use postback URL

Postback URL allows you to send the information about conversions to the PPCmate reports. This way you to track ROI on the reports page and optimize campaigns to achieve better results. You can access Postback URL on the campaign set up page. It will look like this: http://rtb.adx1.com/log?action=conversion&key={click_id}&price=return_value_USD Please replace the “return_value_USD” to whatever value …

How to use a tracking pixel

You can use tracking pixels to collect website visitors into segments and then later target them in the campaign. Using pixels also allows you to send the information about conversions to the PPCmate reports and track conversions there. There are 2 ways to add a pixel: Go to the Pixels page and click New pixel. …

Tips to optimize a campaign

If you already know what type of offer you would like to advertise, the next thing would be to have various creatives for your offer. This will be really helpful later when we will be testing which creatives work and which don’t. You can use image banks or search engines to find images for your …

Requests, Users and Rank

Requests indicates the number of ad opportunities that are available for your targeting. Whether or not a request will yield an impression depends on your CPM. Users means how many unique users are available for your targeting. Rank means the place of your ad in the in house auction. The higher the rank is, the …

How to now which SSP I will be getting traffic from?

To see available SSPs, please create either a Display or Native campaign. After that, please click Advanced settings and select Run on all sources checkbox from the Supply partners tab. It will show you all available traffic sources for the channel you selected.  

What macros can I use?

Here is the list of available macros: [RANDOM_NUMBER] [UNENCODED_CLICK_REDIRECT] [ENCODED_CLICK_REDIRECT] [DBL_ENCODED_CLICK_REDIRECT] [USER_ID] – returns a unique ID of the visitor [IFA] – returns a device IFA [USERAGENT] [IP] [LAT] [LON] [REQUEST_ID] [BID_ID] [IMPRESSION_ID] – returns a unique impression ID [CLICK_ID] – returns a unique click ID [SITE_ID] – returns a unique website ID [PUBLISHER_ID] – …